On the trail of a mysterious online company that has cracked the secret to making products people want.
by Jason Feifer, www.fastcompany.com
My Amazon search was specific: I wanted an inexpensive, waterproof, Bluetooth-enabled, rechargeable speaker, so that I could listen to podcasts in the shower. I expected many options. Instead, I got one: some black-and-green gadget called Hipe. Was that the brand name, or the model?