10.16.2014 - Ridgefield Park, NJ
How Polaroid Continues to Reinvent Itself in the Digital Age
Touring both the East and West Coast on his US Media Tour, Scott Hardy, Polaroid President & CEO, appeared on Bloomberg West TV. Hardy discusses the newly reinvented Polaroid brand, its current position in the market and how one camera in particular is taking the market by storm – the Polaroid Cube, the company’s recently launched HD lifestyle action video camera.
View the segment here: https://www.dropbox.com/s/a6r8v7gcslv3o7w/BLOOM_10-15-2014_13.50.59.mp4?dl=0