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10.16.2014 - Ridgefield Park, NJ

How Polaroid Continues to Reinvent Itself in the Digital Age

Touring both the East and West Coast on his US Media Tour, Scott Hardy, Polaroid President & CEO, appeared on Bloomberg West TV. Hardy discusses the newly reinvented Polaroid brand, its current position in the market and how one camera in particular is taking the market by storm – the Polaroid Cube, the company’s recently launched HD lifestyle action video camera.

View the segment here: https://www.dropbox.com/s/a6r8v7gcslv3o7w/BLOOM_10-15-2014_13.50.59.mp4?dl=0

Contact:
Melissa Hoistion

R&J Public Relations
908.895.0783
mhoistion@randjpr.com

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