10.06.2014 - London, UK
How the Cube could be the shape of things to come for Polaroid
Brands, like bands, football teams and skinny jeans, can go from cool to uncool pretty darn quickly. Polaroid, which was once considered a leading innovator under founder, Edwin Land, saw a drop in popularity in the 1980s. Gone but not forgotten, because no matter how bad things get, a brand that is globally recognized, in the hands of the right people, can always make a comeback.