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11.06.2013 - Ridgefield Park, NJ

Polaroid Brings Back Red Pic-300 Instant Camera in Time for the Holidays.

Polaroid, the 75-year-old brand synonymous with instant imaging, sharing and fun, is bringing back the red Pic-300 Instant Analog Camera due to popular demand. Consumers love the ability to instantly print and share credit card size images, and the Polaroid Pic-300 will make the perfect gift for the holiday season. The Pic-300 is available in blue, purple, black and now red allowing consumers to pick a color that best suits their style and personality.

“Instant photography has always been about creativity and self-expression, and Polaroid continues to be at the forefront of this trend by delivering cameras that are fun and easy to use,” said Scott W. Hardy, President and CEO of Polaroid. “At Polaroid, we embrace the color spectrum as part of our heritage, and expanding the available color options for one of our classic instant cameras will allow consumers to better express their individual personalities and sense of style.”

Polaroid Pic-300 Features
The Polaroid Pic-300 includes auto flash in low light settings and four scene settings to help capture the perfect shot in any light. When the camera goes unused for 5 minutes while the power is turned on, all the lamps automatically turn off and the camera enters an energy saving state. The Pic-300 also comes equipped with a detachable wrist strap for convenient on-the-go photos.

The Polaroid Pic-300 camera is available at amazon.com, target.com and many other fine retailers and will have an MSRP of $69.99.

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

About C&A Licensing, LLC.

C&A Licensing, LLC is a leading manufacturer and reseller of digital cameras, camcorders and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, N.J., C&A is the authorized Polaroid licensee for camera accessories, mountable sports video cameras, DIY home IP security cameras and the instant digital camera line. C&A acquired Ritz Camera & Image LLC, and now operates nine photography retail destinations across the country, the online photo specialty site, ritzpix.com and the ritzcamera.com, wolfcamera.com and ritzcameraandimage.com websites. For more information, please visit http://www.camarketing.com

Melissa Hoistion

R&J Public Relations