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03.31.2014 - London, UK

Polaroid Cameras make a fashion statement in London with Warehouse

Polaroid Cameras collaborated with fashion store Warehouse on a high-profile launch campaign in March 2014.  A press party was attended by Vogue, Drapers, Elle, Grazia, Stylist, Wonderland and Marie Claire, with guests taking selfies with giant iconic Polaroid film.  A consumer engagement campaign followed, culminating in the Warehouse Fashion Shooters Festival.

This celebration of fashion and photography featured the work of five students from the University of Creative Arts, each of whom was given a Polaroid Z2300 to create works of art with.  Every blogger who attended had their image taken with a Polaroid Z340 and their image added to a giant bloggers wall.  Social media was abuzz with images of the event and love for the Polaroid brand and its range of cameras.

Contact:
Holly James

BWP Primal
+44 (0)1628.625.900
holly.james@bwpprimal.com

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