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09.30.2014 - Ridgefield Park, NJ

Polaroid Goes After GoPro With a $99 Action Camera by Belinda Lanks

This time around the brand is resonating with a generation whose parents experienced the first boom in analog instant photography. And now the company is trying to sustain that interest with the Cube, an adorably tiny HD action-video camera priced at $99 for kids who can’t afford a GoPro, which can cost two to four times as much.

Read Full News Article: http://mobile.businessweek.com/articles/2014-09-23/polaroid-cube-going-after-gopro-with-a-99-action-camera

Melissa Hoistion

R&J Public Relations