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05.17.2013 - Ridgefield Park, NJ

Polaroid Becomes Official Action Sports Camera Partner for 2013 King of Wake Series.

Polaroid announces that they are the official action sports camera sponsor of the 2013 Kins of Wake series. Viewed as the world’s elite pro wakeboarding series, the King of Wake ties the sport’s most prestigious contests together into one ultimate season-long points chase to see who rules the wake. The King of Wake will make eight stops throughout the United States, commencing in Orlando in April and ending in August in Grand Rapids, MI. Athletes from around the world will compete during the course of the season to be named the “King of Wake”. The Polaroid Action team will be along for the ride, giving away free tickets to each event and having a booth at every stop on the tour. At each stop, spectators will have the chance for one-on-one meet-and-greets and autograph signings with the tournaments’ finest athletes. Each day hundreds of prizes will be given away including autographed t-shirts, Polaroid instant cameras and several autographed Polaroid XS100 HD waterproof sports action cameras as grand prizes. They will also be showcasing their extensive mountable sports action video camera and instant digital camera lines. While in action many of the participating athletes will capture all those extreme shots the fans are craving using the Polaroid XS100. The Polaroid Action team, coordinated through C&A Licensing LLC, an authorized Polaroid licensee, is also compiling footage from these contests using the Polaroid XS100 for a commercial that will air during the King of Wake Games on the NBC Sports Network this summer.

To learn how to win tickets to see the 2013 King of Wake games, go to the Polaroid Facebook page at www.facebook.com/Polaroid or Twitter at @Polaroid. The remainder of the schedule is below:

Dates City Event Venue
May 18 Acworth, GA MasterCraft PWT Stop #1 Dallas Landing Park
June 1 Mooresville, NC MasterCraft PWT Stop #2 Lake Norman
June 29 Mossdale, CA MasterCraft PWT Stop #3 Mossdale Quarry Lakes
July 13 Monroe, WA MasterCraft PWT Stop #4 Lake Tye
July 25-28 West Chester, OH Nautique WWA Nationals Voice of America Park
Aug. 15-18 Pleasant Prairie, WI Rockstar WWA Worlds Prairie Springs Park
Aug. 24 Grand Rapids, MI MasterCraft PWT Stop #5 Millennium Park
For more event information, including daily schedules, tickets, results, standing, photos, videos, athlete bios and more, visit www.transworldwake.com. For more information on Polaroid and the Polaroid sports video camera and instant digital camera lines, please visit www.Polaroid.com.

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography. In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.Polaroid.com or www.Polaroidstore.com. Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC used under license.

About C&A Licensing, LLC.

C&A Licensing, LLC is a leading manufacturer and reseller of digital cameras, camcorders, and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, NJ, C&A is the authorized Polaroid licensee for camera accessories, mountable sports video cameras, DIY home IP security cameras and the instant digital camera line. C&A recently acquired Ritz Camera & Image LLC, and now operates nine photography retail destinations across the country, the online photo specialty site, Ritzpix.com and the ritzcamera.com, wolfcamera.com and ritzcameraandimage.com websites. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presences and reputation in the consumer electronic marketplace. For more information, please visit www.camarketing.com.

About King of Wake

The King of Wake is the world’s elite pro wakeboarding series, attracting the sport’s top athletes from throughout the globe. Over the course of a season, athletes compete for the ultimate wakeboarding crown in a series points race of eight events throughout the United States to see who rules the wake. The King of Wake is organized by World Sports & Marketing = the leading wake-events producer since 1988.

Contact:
Melissa Hoistion

R&J Public Relations
908.895.0783
mhoistion@randjpr.com

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